When it comes to creating a real touch point between the public and your brand, we let the magic fly: we are masters of the art of make-believe.
Whether you are looking for a simple pop-up or a complex experiential activation, our team can conceive, create and manage an idea end-to-end.
Got a curveball concept that needs scoping out?
Services: Brand Activation, Experiential Media, Popup Brand Experience, Complex Idea Actualisation.
Brand Activation Services
The moment we’ve all been waiting for…showtime. The brand activation phase is when the campaign comes alive. Whether the output is a new website launch, a virtual event, conference, or service & products, brand activation is the moment the brand is introduced to the target audience.
The Value of Experiential Marketing
Brand activation is the stage whereby the consumer engages. Brand activations generate awareness and forge connections between the brand and the target. Experiential marketing takes this collective interest one step further. It’s the whole package: a visually enticing interactive brand experience that drives consumer engagement and adoption.
Benefits of Face-to-Face Marketing & Brand Activations
A positive experience for the customer
A face-to-face meeting is an opportunity to create a personalized experience that leaves the customer feeling appreciated and increases the probability of a sale. Long-term relationships can be established and developed by listening to the customer’s latest challenges and identifying the ways your product or service can help. In fact, 80% of people say face-to-face meetings are essential for establishing long-term business relationships. Meeting in person makes the customer feel more valued, as their thoughts are heard and their questions are answered immediately. Delivering a positive, memorable experience also increases the likelihood that they will recommend your business to others.
- More effective communication
Written words are open to misinterpretation. The tone of an email can often be misread or leave the reader feeling confused. A conversation in person is more natural and effective, with the benefits of non-verbal cues – we can use a tone of voice, body language, and facial expressions to convey our message and understand the responses. Human interactions such as handshakes and natural conversation help to build a rapport and emotional connection between the customer and your business, evoking a response.
- Better customer knowledge
Face-to-face marketing can provide valuable insights into the needs of your target customers. Listening to their questions, reactions, and objections can help to shape your future marketing and sales strategies, as well as give a better understanding of their requirements. Being able to anticipate and prepare for all queries or pain points helps to ensure quick solutions and builds your credibility.
- Increased visibility and trust
In-person communication through events and one-to-one meetings with prospective customers offers a platform to showcase your business, making your business more visible, thus increasing brand awareness whilst helping to develop trust. Customers feel more secure when they recognize a brand and are able to speak to someone in person. Trust is developed through this personal connection at face-to-face meetings and encourages long-term loyalty.