our Marketing services
Street Marketing
The most effective field marketing
When outstore becomes the most exciting place for your brand!
When a brand chooses to take direct activities of street marketing to move close its own audience, it is in front of several interaction strategies through the operational marketing.
Whereas in the ABOVE-THE-LINE marketing the advertising message is delivered to the addressee as planned, in BELOW-THE-LINE activities ( like the Street Marketing ones’ ) it’s the staff of hostess and promoters to filter information and pass them to the potential customer through their personal skills and their training.
Experiential Marketing
Experiential marketing is a form of advertisement which mainly focuses on experimentation of product or live an emotion with brand.
Experiential marketing tries to immerge consumers inside product for a unique experience. In this way, experiential marketing can involve a a range of other marketing one-to-one or group strategies.
Goals of experiential marketing : to involve, to excite, to entertain
Flyering
For Direct Marketing and Face-to-Face operations, in order to reach all possible customers, Hostess & Promoter provides solutions for all needs in the context of reasoned flyering and dynamic sampling.
Contact with possible customer is basic and allows brand to be closer and closer to persons. In a complex and fragmented panorama like the contemporary one, standing out in competition with focused and captivating sampling strategies can make the real difference.
Reasoned flyering and sampling do not represent a mechanical activity of street marketing : Hostess & Promoter provides staff that is trained both on contact strategies with audience and on information material which is distributed.
Instore marketing
When we talk about Instore Marketing we mean all BTL activities which are performer inside networks where products and services are exhibited and sold to final consumer.
All indoor activities are studied in the preliminary stages in order to be adapted to the most different selling places such as MMRs, Malls, Pharmacies, Perfumeries, Tobacco shops, Gyms, Local markets, Beach, Railway stations and Airports, Cinemas, Single and Not single branding Retails.
Instore marketing is the best way to maximize a brand’s exposure inside the same places where its sale is expected, from promotions in MMR to Temporary Tours.
The in-store promotion aims to increase the audience’s interest in a product or a brand; for this reason, the position of promoter becomes crucial to engage the audience but also to expose its features and make it taste at best, in the case of food & beverage products.
In fact, the activity of in-store promotion is essential for the launches of new products: come, test, purchase RIGHT NOW.
Promotional Material
promotional material is the essence of any activity of field marketing; it is about using useful tools to promote brands, services, and products.
Hostess & Promoter offers services for production, publishing, realization, and customization of visibility material.
Brand Ambassador
HAVE YOU EVER CONSIDERED YOUR RETAIL AS AN INSTORE PLACE WHERE YOUR TARGET MEETS AMBASSADORS OF YOUR BRAND?
When you need continuous and extended activities and you need personnel highly trained on products, the position of brand ambassador is the best outsourcing solution for in-store and out store demos and activities.
The more and more customers’ central position strengthens the need for an ambassador for your brand who is closer to the audience and brings it in experiential travel inside and outside retail.
The brand ambassador is a specialized promoter, a real expert in marketing that represents a basic role in improving sales results and shop perception.
Hostess & Promoter brings the biggest brands to the main squares and to the main events through Tour and Road show activities. It puts them in connection to the desired target through ascertained rules of engagement which are chosen with customer or communication agency.
Exhibitions and major events
Exhibitions and major events represent the first Networking canne to establish contact with customers, suppliers, and distributors for a company. Therefore, it is important to see to reception and image to represent corporate identity and philosophy at best.
During exhibitions, the staff holds an essential role: whether it is inside one of the stands or traveling through pavilions, all staff must be trained and prepared to intercept all potential target users.